Craft & Communicate

Marketing Coordinator

Craft & Communicate published 2 years ago



Fort Worth, TX


Posted Jun 15 – Accepting applications

Craft & Communicate, LLC
Job Description: Marketing Coordinator

Craft & Communicate, LLC is a Fort Worth-based Senior Living Marketing Agency looking for a Marketing Coordinator.

Job details:

  • Assisting with creation of marketing plans to include campaign ideas, implementation and tracking

  • Strong communication skills to senior living sales teams and lifestyles (activity) teams

  • Organization of clients and communities, assisting with communication needs to each client on a daily basis

  • Social media management: updates to community sites (corporate level updates) for program initiatives; managing comments and reviews

  • SEO: keyword management - monthly analysis of keywords, search results, overview of trends and working with content and marketing team on initiating changes

  • SEO: community ranking management to include local search ranking analysis, reviewing competitors rankings and keywords, implementing any needed changes with assistance of content and marketing team

  • SEO: Review any monthly SEO crawl issues with marketing team and develop initiatives to adjust as needed

  • Managing community listings via 3rd party vendor

  • Assistance with media purchasing and PPC/digital advertising as needed

  • Ability to develop and manage forms, project management and tracking systems for

    both internal use and community/client use

  • Website updates as needed

  • Additional responsibilities include working directly with community directors,

    managing timelines, website needs, and client relation duties as needed

The perfect candidate:

  • Sets client relations as the highest priority

  • Is professional in written and spoken communication

  • Is very organized and follows through on tasks

  • Works independently and also enjoys working on a small team

  • Experience in senior living preferred

  • Critical thinking a must

  • Is curious

  • Loves seniors

    Additional details:

  • This is a 40-hour position with approximately 3 days/week in the Fort Worth office and remote hours the rest of the week (initial weeks will be full-time in office)

  • Flexible hours

  • Opportunities for learning, growth and development encouraged and provided by


  • No benefits or paid time off at this time; however, this will be provided as soon as


  • About C&C:

    Founded in 2016, Craft & Communicate was created to be the absolute best senior living marketing agency in the U.S. Owners Jen and Rich Malloy are interested in finding ways to improve the lives of seniors and get the word out about the benefits of senior housing. We seek individuals who are committed to growth, creativity, thinking outside the box, and those willing to work well with others. The ideal candidate will be committed to discovery and development, will manage their time and schedule well, is organized and understands the senior living environment. A great sense of humor, ability to go with the flow, and team dedication is a must.

    Although our agency is small, we are planning on growth in the near future and this position will be turned into one with stronger benefits as soon as possible. We believe in working hard, having fun, and allowing time in our schedules to breathe and focus on our well-being. This position is full-time, yet we value our team and provide you with time to focus on your best life.

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